小红书产品容器变化最多的一年，到底发生了什么？

Core Insights - The article highlights the significant role of AI during the recent Spring Festival, showcasing how companies are leveraging AI to engage with users and enhance their experiences [2][3] - Xiaohongshu's recent report on search trends reveals that users are increasingly interested in personal and relatable queries during the festive season, indicating a shift towards more human-centric interactions [2][4] Group 1: AI and User Interaction - AI has become a prominent feature in user interactions, with Xiaohongshu's voice search function being particularly popular during the Spring Festival, accumulating over 48 million queries in just half a month [6][8] - The voice search feature supports 11 dialects, making it accessible to a broader audience, including older users who may not be as tech-savvy [8][9] - The introduction of voice search reflects a growing preference for natural communication, allowing users to express their queries in a more conversational manner [3][6] Group 2: User Engagement and Content Creation - Xiaohongshu's annual poetry feature, which generates personalized poems based on users' search histories, has gained significant traction, with 15 million users participating shortly after its launch [14][16] - The platform's search behavior has evolved, with users increasingly engaging in long-tail searches and seeking specific, nuanced information rather than generic queries [16][17] - The introduction of various new features, such as voice comments and long text capabilities, has revitalized user engagement and content creation, leading to a more dynamic community [24][28][30] Group 3: Community Growth and Product Evolution - Xiaohongshu has introduced nearly ten new products or features in 2025 alone, marking a significant shift in its product strategy and community interaction [28][29] - The platform's focus on user-generated content (UGC) and real-life experiences differentiates it from traditional search engines, as it emphasizes the importance of community-driven insights [19][23] - The evolution of product containers and features has not only enhanced user experience but also contributed to community growth, aligning with the platform's mission to prioritize user value [33][34]