Apple(US:AAPL) CNBC·2026-02-25 18:00Group 1 - Samsung Electronics launched its latest flagship smartphones, with two models priced $100 higher than their predecessors due to a global memory chip shortage [1][2] - The new models feature enhanced AI capabilities and a privacy display, addressing the ongoing challenges in the memory chip supply chain [1] - The average selling price of smartphones is projected to increase by 6.9% by 2026, influenced by the memory chip shortage [2] Group 2 - The Galaxy S26 is priced at $899, the Galaxy S26+ at $1,099, and the Galaxy S26 Ultra at $1,299 [3] - The S26 and S26+ have seen a $100 price increase compared to the S25 series, while the S26 Ultra's price remains unchanged [2] - The global memory chip shortage is expected to continue into 2027, primarily due to the rapid expansion of AI infrastructure affecting supply for smartphones and other consumer electronics [2]