小票根撬动大消费 春节档观影场次创纪录

Core Insights - The total number of screenings during the 2026 Spring Festival reached 4.35 million, setting a new record for the Spring Festival box office in China [1] - The number of moviegoers reached 120 million, indicating strong audience engagement [1] - The box office revenue for the Spring Festival amounted to 5.752 billion yuan, with an average ticket price decreasing by 6% year-on-year [1] Industry Analysis - The significant increase in screenings and audience numbers reflects a diverse supply and innovative optimization within the film industry during the Spring Festival [1] - The performance of the Spring Festival box office demonstrates the ongoing popularity and vitality of the film market in China [1]