不止是变“咸”，2026年新茶饮的另一个风口是地域食材？

Core Insights - The report from the Hongcan Industry Research Institute indicates that by 2025, salty milk tea will account for 15.6% of new milk tea products launched by sample brands, sparking a consumption trend in the market [1][5] - The popularity of salty milk tea is attributed to consumer fatigue with sweet flavors, providing a distinct sensory experience that helps establish flavor memory [3][19] Industry Trends - The new tea beverage industry is highly competitive, with brands focusing on product innovation to find new growth points. In 2025, nearly 2,700 new products were launched by tea beverage sample brands, averaging 1.3 new products per month [5][19] - Brands like Jasmine Milk White and Nayuki are leading in product launches, with Jasmine Milk White introducing around 60 new products in 2025, and Nayuki averaging 7-8 new products monthly, including popular items like the blueberry smoothie [7][11] Product Innovation - New tea brands are shifting from generic to quality-focused sourcing of ingredients, enhancing the quality of raw materials to build supply chain differentiation [11][12] - Innovative ingredients with regional characteristics, such as Yunnan dried beef and black truffles, are being incorporated into new product lines, expanding the flavor boundaries of tea beverages [14][15] Market Growth - The tea beverage market is projected to grow, with a 7.9% increase in consumer population and a 6.4% rise in market size, reaching 187 billion yuan by 2025 [19] - The era of broad expansion is over, and the future will focus on refined and differentiated competition, emphasizing emotional value and cultural resonance as key factors for brand success [19]