KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-02-26 01:07Core Insights - The Chinese liquor market is experiencing significant price fluctuations, with the average retail price of the top ten liquor products dropping to 9195 yuan, a decrease of 26 yuan from the previous day, marking a new low in the past ten days [1][6] Price Movements - Among the top ten products, four saw price increases while six experienced declines. The price support is mainly concentrated on leading brands, while mid-tier products are under pressure [1][7] - Notable price increases include: - Feitian Moutai and Boutique Moutai, both up by 7 yuan per bottle - Qinghua Lang, up by 4 yuan per bottle - Wuliangye Pu 58, up by 2 yuan per bottle [1][7] - Significant price declines include: - Xijiu Junpin, down by 16 yuan per bottle - Guojiao 1573, down by 10 yuan per bottle - Gujing Gong 20, down by 8 yuan per bottle - Yanghe Dream Blue M6+, down by 5 yuan per bottle - Shuangjiao Jian Nan Chun and Qinghua Fen 20, down by 4 yuan and 3 yuan per bottle respectively [1][7] Market Data Collection - The daily data for liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The data aims to provide an objective and traceable overview of the market prices for well-known liquors [2][7] Pricing Strategy and Market Response - Guizhou Moutai officially denied rumors of a price increase for Feitian Moutai, which was speculated to rise from 1169 yuan to 1299 yuan per bottle. The official suggested retail price of 1499 yuan remains unchanged [2][8] - Industry analysts suggest that there are currently no conditions for a price increase for Moutai in the short term, with the last price adjustment occurring in November 2023, when the factory price was raised by approximately 20% [2][8]