Rebecca Haddock's Stick with Success Reaches #1 on Amazon, Redefining Modern Equine Care Through Functional Taping

Core Insights - Rebecca Haddock's book "Stick with Success: Equine Functional Taping Made Simple" has achieved 1 rankings on Amazon in multiple equine health and medicine categories, solidifying her leadership in the equine functional taping field [1][2] Group 1: Book Overview - The book was released on January 9, 2026, and serves as a practical guide for horse owners, trainers, caretakers, and equine health professionals, focusing on effective methods to support equine comfort and recovery [3] - It provides step-by-step taping instructions that are accessible for beginners, featuring clear diagrams and illustrations for applications in prevention, rehabilitation, and performance support [4] Group 2: Holistic Approach and Popularity - Haddock emphasizes a holistic philosophy of equine care, encouraging readers to understand horse movement and discomfort, thereby fostering a more intuitive connection with their horses [5] - Equine functional taping (EFT) is gaining popularity globally, with usage reported in over 26 countries, marking it as one of the fastest-growing modalities in modern horse care [5] Group 3: Educational Initiatives - Through EquiTecs, Haddock has expanded access to education, certification programs, and taping tools, including her proprietary OIO (Observe • Interpret • Optimize™) biomechanics taping modality [6] - EquiTecs offers various resources such as textbooks, application libraries, and starter kits to support both professionals and horse owners [6] Group 4: Author Background - Rebecca Haddock has dedicated her career to improving equine care, developing the original Equine Functional Taping method and establishing globally recognized education and certification programs [8]