坚守有机非遗初心 传承原生食补根脉 —— 多跃有机野生葛根粉树立行业品质标杆

Core Insights - The article highlights the rising trend of health-conscious consumption in China, with products derived from both food and medicine, particularly organic and wild ingredients, becoming mainstream choices for daily wellness [1][2]. Policy Support - The Chinese government has initiated a series of policies to promote healthy consumption and the standardized development of the food-medicine industry, emphasizing organic product certification and the preservation of traditional production techniques [2]. - The policies encourage the development and utilization of organic wild ingredients, urging companies to establish traceability systems to ensure the purity and safety of raw materials [2]. Market Recognition - The company has established a strong reputation in the food supplement sector, with over 95% of consumers satisfied with the taste and quality of its organic wild kudzu powder, and over 90% believing it surpasses ordinary products in various aspects [3]. - The brand has become a benchmark in the kudzu powder market, achieving high repurchase rates both online and offline, making it a preferred choice for health maintenance and gifting [3]. Quality Assurance - The company’s kudzu powder is positioned as a quality product that embodies traditional wellness wisdom and ecological value, sourced from a 30,000-acre organic certified wild collection base in Hubei [4]. - The production process adheres to traditional methods supervised by intangible cultural heritage inheritors, ensuring the retention of original nutrients while addressing common issues like clumping and coarseness [4]. - The company has innovatively developed a grading system for kudzu based on age, allowing consumers to select high-quality products that meet their specific needs, thereby enhancing industry trust through transparency [4].