500余场活动带动消费61.32亿元！贵阳贵安新春市场迎来“开门红”

Core Insights - During the Spring Festival, Guiyang and Gui'an organized over 500 activities focused on "promoting consumption, benefiting people's livelihoods, and welcoming the New Year," resulting in a vibrant consumer market with a total spending of 6.132 billion yuan, a year-on-year increase of 7.4%, leading all nine cities in Guizhou province in both total amount and growth rate [1] Group 1: Event Highlights - The main theme for the Spring Festival was "Intangible Cultural Heritage Trend Year," integrating intangible cultural heritage, national fashion, and technological innovation, with key events including the Guanshanhu Lantern Festival, Huaxi Grand Temple Fair, and various cultural activities [1] - The Tianhetan Scenic Area and Qingyan Ancient Town featured 189 night performances under the theme "Six Blessings in Qingyan," achieving a 110% increase in operating income [3] - The Tianhetan Scenic Area launched a composite night tour product combining fireworks, electronic music, bonfires, and treasure hunts, which became a trending topic on Douyin with a heat value of 5.271 million [3] Group 2: Consumer Spending Trends - Major commercial districts in the city saw significant growth in consumer spending, with the Jinian Tower district increasing by 9.5%, the train station district by 8.9%, and the Huaguoyuan district by 6.8% [3] - The Shazhi Chuan (Guiyang) Outlets achieved sales exceeding 140 million yuan during the first week of the New Year, marking a 15% year-on-year increase, aided by cultural activities and consumption vouchers [3] - Guiyang Vientiane City attracted a daily average of over 600 visitors during its promotional event, which featured the first national store of a well-known Yunnan bakery brand [3] Group 3: Ongoing Activities - Some Spring Festival activities are still ongoing, including the 2026 Guanshanhu Lantern Festival, which will continue until March 8, featuring immersive experiences with light, performances, games, and food [4] - The Penglai Fairyland Mushroom Power Town Lantern Art Festival and the Guizhou Mei Garden's series of activities will also run until March 8, attracting numerous visitors with various cultural experiences [4]