Zhi Tong Cai Jing·2026-02-26 06:24Group 1 - The core viewpoint is that short-term beer consumption is expected to improve due to the gradual recovery of the dining sector and moderate inflation expectations, while long-term trends indicate a stable beer consumption volume supported by core consumer demographics and a shift towards premiumization [1][3] - Major beer companies are actively promoting festive marketing strategies for the 2026 Spring Festival, focusing on cultural themes and digital engagement to enhance brand competitiveness [1] - Inventory management among leading beer companies remains strong, with positive growth in offline market stocking for the Spring Festival, showing a 5.7% year-on-year increase in GMV during the stocking period [1] Group 2 - The beer sector has experienced weak sales performance in 2024, primarily due to slow recovery in consumption and a decline in the contribution rate from on-premise channels, while non-on-premise channels are becoming the main growth drivers [2] - The restaurant market is showing signs of recovery, with a higher opening rate than closing rate, which is expected to provide solid sales support for beer consumption, particularly in lower-tier markets [3] - There is significant potential for upgrading the beer consumption structure in China, with a long-term trend towards premiumization, as evidenced by the comparison of market shares of mid-to-high-end beers in China versus the US and Japan [3]