Core Viewpoint - The domestic aviation market is entering a traditional off-peak season following the end of the Spring Festival holiday in 2026, with significant drops in ticket prices observed across various popular routes, some even falling below 10% of their original prices [1][4]. Price Trends - After reaching a peak in passenger flow on February 23, ticket prices for domestic routes have started to decline significantly, with an expected average price drop of over 50% by March 13 [1]. - Popular routes have seen average ticket prices decrease by 10% to 50% compared to the Spring Festival period, with specific examples including: - Beijing to Chengdu: down 32% to approximately 578 yuan - Shenzhen to Beijing: down 36% to approximately 762 yuan - Guangzhou to Chengdu: down 50% to approximately 451 yuan - Shanghai to Guangzhou: down 50% to approximately 460 yuan - Shanghai to Shenzhen: down 35% to approximately 563 yuan [4]. Specific Route Pricing - Notable low prices include: - Beijing to Sanya: as low as 344 yuan (excluding tax), a decrease of over 60% from the Spring Festival - Beijing to Haikou: as low as 310 yuan, a 58% drop - Shanghai to Sanya: average price of 479 yuan, down 63% - Shanghai to Haikou: average price of 410 yuan, down 61% [4][5]. Market Dynamics - The significant price reductions are attributed to a reversal in market supply and demand dynamics post-Spring Festival, with a surplus of available seats as the return flow of workers has diminished and business travel demand has not yet fully resumed [8][9]. - The price competition has led to some flights being cheaper than high-speed train tickets, such as the Shanghai to Chengdu route priced at 194 yuan, compared to the high-speed train fare of 660 yuan [8]. Consumer Behavior - The drop in ticket prices has stimulated interest in off-peak travel, particularly among older travelers, with hotel bookings for those aged 60 and above increasing by over 30% compared to the same period last year [9].
错峰出游吗?机票“白菜价”:300元北京飞三亚 有航线跌破200元
Xin Jing Bao·2026-02-26 07:55