Group 1: Consumer Mobility - During the Spring Festival holiday, the total cross-regional population flow exceeded 2.8 billion people, with an average of 311 million people per day, marking a year-on-year increase of 8.2% and setting a historical record [1] - The increase in population flow has stimulated the "micro-circulation" of the consumer market, benefiting various sectors such as dining, accommodation, transportation, and scenic spots [1] Group 2: Retail and Dining Performance - The average daily sales of key retail and catering enterprises increased by 5.7% compared to the 2025 holiday, with the growth rate accelerating by 1.6 percentage points [2] - Traditional consumption demands, such as purchasing New Year goods and dining for family reunions, have been significantly released, indicating a steady improvement in consumer confidence and spending power [2] Group 3: Cultural and Tourism Consumption - Experience-based and cultural consumption trends have gained momentum, with nearly 15,000 cultural markets and intangible cultural heritage performances attracting over 270 million visitors and generating nearly 7 billion yuan in consumption [4] - The total box office for the Spring Festival film season reached 5.752 billion yuan, contributing to an annual box office of over 8.3 billion yuan, making it the top single market globally [4] Group 4: Inbound Tourism - The Spring Festival attracted tourists from over 160 countries and regions, with 460,000 foreign visitors entering under visa-free policies, representing a year-on-year increase of 28.5% compared to the 2025 holiday [5] - The steady recovery of inbound tourism reflects the improvement in China's cultural tourism service quality and high-level openness, injecting new momentum into the domestic and international dual circulation [5] Group 5: Economic Outlook - The data from the Spring Festival highlights the resilience and vitality of the Chinese economy, indicating a strong foundation for continued consumer potential and economic growth in the new year [5]
时评 | “数”说新春消费:解码中国经济活力与底气
Sou Hu Cai Jing·2026-02-26 08:09