“i茅台”即日开抢：正月初一起生产的“马茅” 可自选农历生产日期了

Core Viewpoint - The recent upgrade of the "i茅台" app allows users to select both Gregorian and lunar production dates for the new "马茅" classic edition and gift box, marking a significant development in the product structure of the Moutai zodiac series [2] Group 1: Product Launch and Features - The "马茅" classic edition and gift box will feature a new lunar date printing on the bottle caps starting from February 17, 2026 [2] - The product lineup includes three specifications: classic edition priced at 1899 yuan per bottle,珍享版 at 2499 yuan per bottle, and gift box at 3789 yuan per box [2] - The sales model allows consumers to choose between random shipping or specifying a production date for their orders, continuing the "date wine" concept from previous zodiac products [2] Group 2: Market Performance - Since its launch on January 6, "马茅" has maintained high demand on the i茅台 platform, but market prices have seen a decline [3] - Current market prices are approximately 2150 yuan per bottle for the classic edition, 3950 yuan per box for the gift box, and 3850 yuan per bottle for the珍享版 [3] Group 3: Industry Context - The recent "错版" incident has sparked significant discussion regarding the price trends of "马茅" and the overall zodiac wine sector, increasing external interest [2]