Bei Ke Cai Jing·2026-02-26 08:25Core Insights - JD.com has launched the "Billion Supermarket" channel on its app, increasing its investment in subsidies for supermarket categories [1] - The company plans to invest over 20 billion yuan in product subsidies over the next three years, aiming to help brands achieve an additional sales increment of 200 billion yuan [1] - The subsidy efforts will surpass those for electronic products, making it the largest subsidy initiative within JD.com's billion-channel offerings [1] Investment Strategy - JD.com is focusing on direct subsidies, brand direct supply, and brand authorization to simplify the purchasing process for users, eliminating the need for group buying or price comparisons [1] - The strategic investment in the "Billion Supermarket" channel indicates a significant shift in JD.com's approach to enhancing its competitive edge in the e-commerce market [1]