Bei Jing Shang Bao·2026-02-26 08:53Core Viewpoint - JD.com has launched the "Billion Supermarket" channel on its app, significantly increasing its investment in subsidies for the supermarket category, aiming to boost sales and user growth over the next three years [1] Group 1: Investment and Subsidy Plans - JD.com plans to invest over 20 billion yuan (approximately 2.9 billion USD) in product subsidies within the "Billion Supermarket" channel over the next three years [1] - The company aims to help brands achieve an additional sales increment of 200 billion yuan (approximately 28.6 billion USD) through this initiative [1] - The subsidy effort for the supermarket category will surpass that of the electronics category, making it the largest subsidy initiative within JD.com's billion subsidy channels [1] Group 2: User Growth Targets - JD Supermarket has set a user growth target to increase its user base from 300 million to 500 million by 2025 [1]