Sou Hu Cai Jing·2026-02-26 09:00Core Insights - The consumption market is shifting from "stocking up for the New Year" to "refreshing life" with increased attention on spring apparel, home goods, fashion beauty, and outdoor products after the Spring Festival [1] - Kuaishou is launching a series of promotional activities for the March new season, emphasizing early broadcasting and layout to capture platform resources and drive sales [1] Group 1: Promotional Activities - Kuaishou's March new season will feature a "Broadcasting Rush Ranking Competition" from March 1 to 10, where merchants can share in millions of traffic and consumer subsidies by meeting activity thresholds [2] - The top 30 broadcasters in each industry will share in a traffic reward pool, while the top 20 overall will split a total budget of 1 million in consumer subsidies, with the highest individual reward being 200,000 [2] Group 2: Short Video Incentives - The March new season will also focus on incentivizing short video content, where merchants can participate by posting videos with the hashtag MarchNewSeason, gaining additional platform support for quality new product videos [5][6] - Content directions for short videos include product reviews, promotional mechanisms, live broadcast previews, and highlight reports, with daily exposure rankings announced the day after video release [6] Group 3: Overall Strategy - Kuaishou is enhancing its resource incentives across all merchants during the March new season from March 1 to 31, providing various promotional tools to help merchants meet the refreshed consumer demand [8] - Early broadcasting and strategic layout are emphasized as key to seizing business opportunities during this promotional period [8]