Ge Long Hui·2026-02-26 09:15Core Insights - Baidu's total revenue for Q4 2025 reached RMB 32.7 billion (USD 4.68 billion), representing a 5% quarter-over-quarter growth, primarily driven by the growth of Baidu's core AI new business [1] - The company reported an operating profit of RMB 1.5 billion (USD 0.21 billion) with an operating margin of 5%, while the non-GAAP operating profit was RMB 3 billion (USD 0.42 billion) with a non-GAAP operating margin of 9% [1] - Net profit attributable to Baidu was RMB 1.8 billion (USD 0.26 billion), with a net profit margin of 5%, and diluted earnings per American Depositary Share (ADS) of RMB 3.71 (USD 0.53) [1] Business Performance - Baidu's core AI new business revenue exceeded RMB 11 billion in Q4, accounting for 43% of the company's general business revenue [2] - General business revenue grew by 6% quarter-over-quarter, while non-GAAP operating profit for general business increased by 28% to RMB 2.8 billion [2] - Baidu's operating cash flow turned positive in the second half of 2025, generating a total of RMB 3.9 billion compared to a negative value in the first half [2] Strategic Developments - The spin-off and independent listing of Kunlun Chip is in progress, which is expected to unlock significant value for shareholders [2] - A new share repurchase plan has been announced with an authorization amount of up to USD 5 billion, alongside the introduction of a dividend policy, with the first dividend expected to be paid by the end of 2026 [2]