线上追剧，线下入戏：爱奇艺乐园春节接待游客破万，以“国创IP+科技”激活扬州文旅市场

Core Insights - iQIYI's user engagement has significantly increased during the 2026 Spring Festival holiday, with average daily viewing time on large screens rising by 13% compared to the pre-holiday period [1] - The success of comedy variety shows like "Cosmic Flicker Please Note" and "Tonight's Happy Friends Show" has led to a 256% increase in average daily viewing time for the variety channel [1] - The film channel also saw a 44% increase in average daily viewing time, driven by the popularity of theatrical films and a surge in viewers catching up on previous works [1] User Experience and Engagement - Unlike previous years, many viewers engaged with iQIYI's content in person at the newly opened iQIYI Park in Yangzhou, which features immersive entertainment projects based on popular IPs [1][3] - The park attracted 12,000 visitors during the Spring Festival, with online discussions around related topics exceeding 40 million [1] IP Value and Business Strategy - iQIYI Park represents a shift in the Chinese film and television industry's approach to IP value, moving from online content and copyright transactions to tangible experiences [5] - This new model enhances emotional connections between IPs and users while providing a fresh commercial strategy that extends IP value into offline experiences and merchandise consumption [5] - iQIYI's CEO, Gong Yu, emphasized the company's goal to leverage virtual reality and artificial intelligence to create responsive and interactive parks that cater to evolving audience aesthetics [5] Future Developments - Additional iQIYI parks are under construction in Kaifeng and Beijing, aiming to offer new cultural tourism experiences that integrate local culture with popular IPs [5]