【关注】节后复工三举措推动网络市场监管

Core Viewpoint - The article emphasizes the importance of regulating online market transactions and ensuring consumer safety as businesses resume operations after the Spring Festival holiday [1] Group 1: Regulatory Actions - The market supervision authority in Zhuoerqi is conducting a special regulatory action focused on online market transactions to safeguard online consumer safety [1] - The authority is utilizing a network transaction data monitoring platform to inspect websites, online stores, and apps, particularly monitoring hot-selling products and services such as food, pharmaceuticals, cosmetics, health products, and beauty services [2] - Strict regulations are being enforced against merchants who fail to display required business licenses and certificates, as well as against misleading advertisements, especially those using medical terminology outside of approved contexts [2] Group 2: Legal Compliance - The implementation of the "Live E-commerce Supervision Management Measures" and "Network Transaction Platform Rules Supervision Management Measures" starting February 1 is highlighted, urging businesses to comply with various laws including the E-commerce Law and Consumer Rights Protection Law [2] - Businesses are encouraged to establish a robust network management system, appoint responsible personnel, and ensure timely identification and resolution of issues [2] Group 3: Consumer Protection - The regulatory focus includes addressing consumer complaints related to live-streaming sales, "ghost delivery" services, unlicensed operations, and exaggerated claims in advertisements [2] - The core principle of the regulatory approach is to discover and address issues as they arise, aiming to purify the online market environment [2]