点外卖就像开盲盒？新规落地：无堂食必须标明，后厨直播要上首页

Core Viewpoint - The new regulations introduced by the State Administration for Market Regulation aim to enhance transparency in the online food delivery sector, addressing consumer concerns about the authenticity and safety of food sources [1][2][3] Group 1: Regulatory Changes - The new regulations require food delivery platforms to ensure that the names of online stores match the names of their physical storefronts [1] - Merchants must display three key pieces of information prominently on their main page: business license, photos of the physical storefront, and the actual operating address, which must match the address on their license [2] - A new designation for "pure takeaway" stores has been introduced, requiring these merchants to display a "no dine-in" label prominently [2] Group 2: Consumer Transparency - The regulations promote a "visual disclosure" system, encouraging merchants to use live video streaming to show the food preparation process, enhancing consumer trust [2] - Platforms are mandated to provide technical support to ensure that merchant qualification information is clearly and conveniently displayed, prohibiting any technical barriers or intentional concealment [3] - The goal is to create a comprehensive and visual information disclosure system that allows consumers to make informed choices when ordering food [3]