MercadoLibre(US:MELI) Zhi Tong Cai Jing·2026-02-26 13:47Group 1: Core Business Performance - The company reported a 67% growth in its advertising business, driven by AI-powered bidding algorithms and automated marketing tools that improved return for sellers and increased adoption rates [1] - The company expressed confidence in capturing traffic through its internal agent experience, viewing advertising as an additional revenue opportunity in the agent-based e-commerce landscape [6][21] - The company achieved record net promoter scores in e-commerce and fintech across Argentina, Brazil, and Mexico, indicating strong user satisfaction and engagement [3] Group 2: Cross-Border and Fulfillment Challenges - Local fulfillment in cross-border operations is profitable, but international fulfillment needs to scale, which will continue to exert pressure on profitability [2] - The company clarified that investments in free shipping thresholds and credit card offerings have impacted profit margins by 5 to 6 percentage points, with ongoing investments in cross-border operations and credit cards [2] Group 3: AI Deployment and User Experience - The company is focused on developing its own agent experience internally, leveraging first-party data to create personalized search and recommendation engines [6][21] - AI is being deployed across various functions, including demand and search, with a significant portion of GMV benefiting from AI-driven seller assistants [8][9] Group 4: Financial Metrics and Profitability - The company reported a 45% year-over-year revenue growth in Brazil, driven by strategic investments that improved user experience and market share [10] - The company noted that while there is pressure on profit margins due to investments, these are expected to yield long-term growth and improved user engagement [11] Group 5: Logistics and Cost Management - The company is satisfied with the results of lowering the free shipping threshold, which led to increased frequency, conversion rates, and market share [12] - Logistics costs in Brazil have decreased by 11%, attributed to improved efficiency and the utilization of idle capacity [12] Group 6: Credit and Financial Services - The company has seen strong growth in deposits, which are not currently being used for loan financing but are enhancing user engagement and participation [14] - The credit card portfolio's non-performing loan (NPL) rate has decreased to a historical low of 4.4%, indicating improved credit quality [15]