百联新春交出亮眼答卷 旗下奥莱等业态销售额同比实现两位数增长

Core Viewpoint - In 2026, Bailian Group launched a series of marketing activities titled "Our Festival - Celebrate the New Year at Bailian," effectively boosting the holiday consumption market, with sales in its outlets and supermarkets achieving double-digit growth year-on-year during the Spring Festival [1][6]. Group 1: Sales Performance - Bailian Group's supermarket formats, including Century Lianhua and Lianhua Supermarket, maintained strong growth, with sales during the Spring Festival achieving double-digit year-on-year increases [3][8]. - The "Enjoy Consumption with Prize Invoices" campaign during the Spring Festival helped release consumer potential, with the "Shanghai Ticket King Competition" attracting nearly 250,000 participants and a coupon participation rate of nearly 30% [3][8]. - Lianhua Supermarket's coupon redemption activity from January 14 to February 10 led to the issuance of nearly 220,000 coupons, directly driving sales exceeding 20 million yuan [4][8]. Group 2: Marketing Activities - The "Bailian Cup" culinary competition utilized Bailian's global supply chain to introduce selected ingredients from around the world into its stores, creating a "world kitchen at your doorstep" [9]. - The competition has attracted significant public participation, with submissions being collected via the "i Bailian" app, and the final event scheduled for March 12 at Bailian Zhonghuan Shopping Plaza [9]. - Various stores, including Yongan Department Store and Expo Source, actively participated in coupon activities, with Yongan Department Store experiencing over 115% year-on-year sales growth during the initial phase of the campaign [5][9]. Group 3: Future Strategy - Bailian Group aims to continue leveraging its multi-channel and multi-format advantages in 2026, focusing on high-quality product supply and diverse experiential scenarios to lead the construction of an international consumption center city [10].