BIDU(US:BIDU) Nan Fang Du Shi Bao·2026-02-26 14:52Core Insights - Baidu's total revenue for 2025 reached 129.1 billion RMB, a year-on-year decline of 3%, with AI business revenue at 40 billion RMB [2][4] - In Q4 2025, Baidu's total revenue was approximately 32.7 billion RMB, down 4.1% year-on-year, but AI business revenue exceeded market expectations, accounting for 43% of general business revenue [2][4] - The net profit attributable to Baidu in Q4 was 1.8 billion RMB, a significant year-on-year decline of 191% [2][4] Financial Performance - Baidu's operating income for 2025 was a loss of 5.8 billion RMB, compared to a profit of 21.3 billion RMB in 2024 [3] - Total costs and expenses for 2025 were 134.9 billion RMB, up from 111.9 billion RMB in 2024 [3] - The net profit for 2025 was approximately 5.6 billion RMB, a decrease of 76.5% year-on-year [4] AI Business Growth - AI cloud revenue for 2025 was 20 billion RMB, representing a year-on-year growth of 34% [4] - In Q4, subscription revenue from AI high-performance computing facilities grew by 143% year-on-year [4] - AI-native marketing services saw a remarkable revenue increase of 301% in 2025 [4] User Engagement and Product Development - Baidu's app monthly active users reached 679 million, with Wenxin Assistant achieving 202 million monthly active users [4][5] - The launch of Wenxin 5.0, a large model with 2.4 trillion parameters, supports various forms of input and output [6] - The company emphasizes that applications are more important than models in creating value, focusing on user needs for product development [6] Autonomous Driving Expansion - The autonomous driving service "Luobo Kuaipao" recorded 3.4 million service instances in Q4, a year-on-year increase of over 200% [5][6] - The service has expanded globally, with operations in multiple countries including the UK, Switzerland, and the Middle East [6] - As of February 2026, Luobo Kuaipao has provided over 20 million service instances across 26 cities worldwide [5][6]