商务部：今年春节消费市场年味浓 人气旺 活力足

Core Insights - The Chinese Spring Festival consumer market this year is characterized by strong vitality, high foot traffic, and vibrant spending [1] Group 1: Sales Performance - During the 9-day Spring Festival holiday, daily sales of key retail and catering enterprises increased by 5.7% compared to the same period last year, with the growth rate improving by 1.6 percentage points [3] - Foot traffic and sales in 78 monitored pedestrian streets increased by 6.7% and 7.5% respectively [3] Group 2: Consumer Trends - Unique Spring Festival activities such as temple fairs, lantern exhibitions, and intangible cultural heritage events have significantly boosted service consumption, including travel, theater, and cinema [3] - Ice and snow consumption and winter escape consumption on key platforms grew by 12.1% and 29.8% respectively, while car rental orders increased by 51% compared to last year's Spring Festival [3] Group 3: Technology and Cultural Trends - Technology-driven products and traditional cultural items have gained popularity, with sales of smart glasses and embodied intelligent robots increasing by 47.3% and 32.7% respectively [5] - Traditional Chinese brands and cultural products featuring "Year of the Horse" elements have seen sustained popularity among younger consumers [5] Group 4: Inbound Tourism - Inbound consumption has been on the rise, with many foreign tourists visiting China for sightseeing and shopping, experiencing the unique charm of "shopping in China" [5] - Orders for inbound travel products on key platforms increased by 18.4% year-on-year, while tax refund sales in Shanghai and Sichuan grew by 150% and 320% respectively [5]