打造大湾区消费新生态，东亚中国携手母行东亚银行推出跨境积分兑换服务

Core Viewpoint - East Asia Bank (China) Limited, along with its parent company East Asia Bank Limited, has launched a new service allowing cross-border redemption of Hong Kong credit card points for mainland points, enhancing the integration of financial and consumer experiences in the Greater Bay Area [2] Group 1: Service Launch - The new service enables customers holding East Asia Bank Hong Kong credit cards to convert their accumulated points into rewards usable in mainland China by opening an East Asia China Class I or II settlement account [2] - This initiative significantly enriches the usage scenarios and value of credit card points for Hong Kong customers [2] Group 2: Strategic Importance - The cross-border points interchange is a milestone in East Asia Bank Group's ongoing OneBank strategy, which focuses on resource integration and service collaboration to enhance cross-border financial innovation and customer experience [2] - This move aligns with the national development plan for the Greater Bay Area, facilitating convenience in living and financial connectivity within the region [2] - The initiative is seen as a key step for East Asia Bank Group to leverage opportunities in the Greater Bay Area and strengthen its unique cross-border service advantages [2]