Can McDonald's Value Strategy Sustain Traffic Gains in 2026?

Key Takeaways McDonald's delivered 5.7% global comp growth in Q4, with U.S. comps up 6.8%.MCD linked traffic gains to McValue, Extra Value Meals and share gains among lower-income diners.MCD's loyalty base hit 210M active users as it plans 2,600 new restaurants in 2026.McDonald’s Corporation (MCD) reported strong fourth-quarter 2025 results, with global comparable sales increasing 5.7% and positive comparable guest counts across segments. U.S. comparable sales rose 6.8%, while International Operated Markets ...