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Core Insights - The article highlights the significant growth in user engagement and content consumption on iQIYI during the 2026 Spring Festival, showcasing the platform's ability to create immersive experiences through its diverse content offerings [1][2][3][4][5][6][7][8] User Engagement and Viewing Trends - iQIYI reported a 13% increase in daily viewing time for large-screen users compared to the pre-holiday period during the Spring Festival [1] - The drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while "What Kind of System" topped both viewing time and popularity during the festival [1][2] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time, contributing to a surge in the variety channel's engagement [1] Content Performance - The series "What Kind of System" emerged as a standout performer, with daily viewing time and popularity both reaching the top of the drama channel [3] - Classic IPs like "Journey to the West" and "Romance of the Three Kingdoms" also saw significant engagement, with viewing times increasing by 36% and 12% respectively [2] - The film channel experienced a 44% increase in daily viewing time, driven by the success of films like "Fast Life 3" and the resurgence of previous installments [5][6] Interactive and Immersive Experiences - iQIYI's "Peach Bean World" saw over 3 million interactions during the Spring Festival, indicating a growing trend of users engaging with AI characters [7] - The launch of the iQIYI theme park in Yangzhou attracted significant foot traffic and revenue, with user ratings exceeding 4.8 on major platforms [7][8] Cross-Platform Content Strategy - The integration of various content formats, including dramas, animations, and short films, under the same IP has proven effective, as seen with "What Kind of System" [3] - The platform's ability to blend online and offline experiences, such as themed attractions and interactive content, is reshaping user engagement [8]