2025年 全国各口岸出入境外国人同比增长26.4% 离境退税商品销售额同比增长95.9% “中国游中国购”这样火起来（人民眼·提振消费）

Core Insights - The article highlights the significant increase in foreign tourist arrivals in China, driven by visa-free policies and enhanced consumer experiences, leading to a boost in both tourism and retail sectors [1][2][5]. Group 1: Visa Policies and Tourist Arrivals - As of 2025, China has implemented visa-free policies for 48 countries, resulting in 30.08 million foreign visitors, accounting for 73.1% of total foreign arrivals [2]. - The number of foreign tourists entering China during the Spring Festival reached 1.313 million, showing a daily increase of 21.8% compared to the previous year [1]. Group 2: Consumer Spending and Payment Innovations - In 2025, foreign visitors in Guangzhou made over 35 million transactions using foreign bank cards and mobile payments, with a total spending exceeding 11.3 billion yuan, reflecting year-on-year growth of 57% and 58% respectively [4]. - The introduction of convenient payment options, including support for foreign cards and mobile payment apps like Alipay, has significantly enhanced the shopping experience for foreign tourists [4]. Group 3: Tax Refund Policies - The number of foreign travelers utilizing tax refund services increased by 305% in 2025, with tax refund sales growing by 95.9% [7]. - New policies have streamlined the tax refund process, allowing tourists to complete refunds at centralized points, enhancing efficiency and customer satisfaction [6]. Group 4: Evolving Tourist Preferences - There is a noticeable shift in foreign tourists' preferences towards immersive and quality travel experiences, with a 300% increase in bookings for cultural and traditional activities [9]. - Tourists are increasingly seeking authentic local experiences, moving away from traditional sightseeing to engage with local culture and lifestyle [10][11]. Group 5: Service Innovations and New Offerings - The rise in demand for personalized travel planning services has led to the emergence of travel planners who cater to specific tourist needs, enhancing the overall travel experience [12]. - New tourism products and experiences, such as themed cultural tours and local culinary experiences, are being developed to meet the evolving preferences of international visitors [13][14].