市监总局：3月起整治网售食品乱象，严禁乱打保健、疾病预防旗号

Core Viewpoint - The rapid development of the platform economy has made food a primary item in online shopping carts, but issues such as counterfeit products and false marketing persist. The State Administration for Market Regulation (SAMR) has introduced regulations to enhance food safety responsibilities among online food sellers, platform providers, and regulatory bodies [1][2]. Group 1: Regulatory Measures - SAMR has established the "Regulations on the Supervision and Management of Food Safety Responsibilities of Online Food Sellers" focusing on "responsibility," "collaboration," and "enforcement" to tighten food safety accountability [1]. - A nationwide six-month campaign against false advertising in online food and health food sales will commence in March, targeting three main types of illegal activities [1]. Group 2: Targeted Illegal Activities - The first focus is on severely punishing all forms of false advertising, prohibiting sellers, influencers, and internet celebrities from misleadingly claiming health benefits or making false representations about food products [1][2]. - The second focus is on cracking down on illegal advertising practices, ensuring that food advertisements convey accurate consumer information and do not mislead consumers with false claims or endorsements [2]. - The third focus is on holding platform operators accountable, requiring them to enforce strict review responsibilities and not accept all merchants indiscriminately, while also addressing issues related to inadequate monitoring and complaint handling [2].