人民眼·提振消费｜“中国游中国购”这样火起来

Core Insights - The article highlights the significant increase in inbound tourism to China, driven by visa-free policies and enhanced consumer experiences, leading to a notable rise in spending by foreign visitors [1][4][9] Group 1: Inbound Tourism Growth - By 2025, the number of inbound foreign visitors is projected to reach 82.035 million, a year-on-year increase of 26.4% [1] - During the recent Spring Festival, 1.313 million foreign visitors entered China, marking a daily increase of 21.8% compared to the previous year [1] - The number of foreign visitors benefiting from visa-free policies reached 460,000 during the holiday, reflecting a daily increase of 28.5% [1] Group 2: Visa-Free Policies - As of June 9, 2025, China implemented visa-free policies for citizens from Kuwait and three other countries, expanding the total number of visa-free countries to 48 [4] - The number of foreign visitors entering China under visa-free policies reached 30.08 million, accounting for 73.1% of all inbound visitors [4] Group 3: Payment Convenience - In 2025, foreign visitors in Guangzhou made over 35 million transactions using foreign bank cards and mobile payments, with a total spending exceeding 11.3 billion yuan, representing year-on-year growth of 57% and 58% respectively [6] - The introduction of services such as foreign card ATMs and mobile payment options has significantly enhanced the payment experience for foreign tourists [6] Group 4: Tax Refund Policy Optimization - The number of foreign travelers utilizing the departure tax refund policy increased by 305% in 2025, with the sales volume of tax-refunded goods rising by 95.9% [9] - New policies have established centralized tax refund points in major shopping areas, streamlining the refund process for tourists [7][8] Group 5: Diverse Travel Experiences - Inbound tourists are increasingly seeking immersive and high-quality travel experiences, with a 300% increase in bookings for intangible cultural heritage workshops and folk performances [11] - The trend of exploring smaller cities and rural areas is gaining popularity among foreign visitors, as they seek authentic local experiences [12] Group 6: Service Innovations - The demand for personalized travel planning services is rising, with travel planners catering to the specific needs of inbound tourists [14] - New tourism products and experiences are being developed to meet the evolving preferences of foreign visitors, including cultural and wellness activities [15][16]