老铺黄金又要涨价了，60万金碗、56万金葫芦等高价产品已被抢光

Core Viewpoint - Lao Pu Gold (06181.HK) is set to adjust its product prices on February 28, 2026, amid a surge in consumer demand and a stable expectation of price increases in the gold market [1][6]. Group 1: Price Adjustment and Consumer Behavior - Lao Pu Gold has announced a price adjustment, with several high-priced products already sold out in its flagship store, including items priced at 627,500 yuan, 560,900 yuan, and 469,100 yuan [1]. - On February 26, Lao Pu Gold launched a promotional campaign offering a discount of 100 yuan on purchases over 1,000 yuan, leading to a rapid sell-out of many products within 10 minutes, including items priced at 170,000 yuan and over 600,000 yuan [5]. - The phenomenon of "buying before the price increase" has been observed previously, with significant consumer turnout and queues at stores prior to price hikes, indicating a strong consumer anticipation of price increases [5][6]. Group 2: Market Trends and Competitor Actions - Other brands, such as Chow Tai Fook, are also planning price adjustments, with expected increases of 15% to 30% starting in mid-March, reflecting a broader trend in the gold jewelry market [6]. - The consumer perception of Lao Pu Gold has evolved into a stable expectation of price increases, driven by material value, design premium, and the brand's price hike behavior, similar to luxury brands like LV [6]. - International gold prices have been fluctuating at high levels, recently reaching 5,200 USD per ounce, which may influence local market pricing strategies [7].