蜜雪冰城全国首家 “雪王室内乐园” 项目选址确认

Core Viewpoint - The first "Snow King Indoor Paradise" project of Mixue Ice City is being developed in Zhengzhou, Henan, focusing on creating a unique experience combining play, shopping, and interaction [1] Group 1: Project Overview - The "Snow King Indoor Paradise" is centered around the Snow King IP, aiming to create a sweet and fantastical world [1] - The project includes multiple indoor themed experience zones that integrate the global headquarters, flagship store, and theme park of Mixue Ice City [1] Group 2: Experience Integration - The development aims to establish a three-in-one experience system of "play + shopping + experience" [1]