Brits are setting their alarms for nature: KAYAK's top awe-inspiring experiences to try in 2026

Core Insights - The core viewpoint of the article is that UK travellers in 2026 are increasingly prioritizing unique natural experiences over traditional holiday routines, indicating a shift in travel planning towards nature-centric events [1][5]. Travel Trends - 50% of surveyed travellers are more inclined to wake up earlier than in previous years to maximize their travel experiences, reflecting a broader change in how vacations are approached [2][3]. - 44% of respondents would wake much earlier than usual to witness rare natural phenomena while travelling, emphasizing the importance of timing in travel plans [2][3]. Generational Preferences - 55% of Gen Z and Millennial travellers indicate that natural wonders will significantly influence their travel plans in 2026, showcasing a generational shift towards experiences rather than destinations [4]. Expert Commentary - Phoebe Smith, an award-winning writer and adventurer, highlights the significance of early morning moments in travel, suggesting that these experiences often become the most memorable [5]. - Rachel Mumford, a UK Travel Expert at KAYAK, notes a clear trend towards nature as the focal point of travel, with timing becoming as crucial as the destination itself [5]. Research Methodology - The findings are based on an online survey conducted by Ripple Research among 2,024 UK consumers who have travelled in the past two years and plan to travel in the upcoming year, ensuring robust data quality [6]. Company Background - KAYAK, part of Booking Holdings, is a leading travel search engine that assists millions of travellers in finding flights, accommodations, and vacation packages, enhancing the travel planning experience [7].