蜜雪冰城全国首家 “雪王室内乐园” 项目选址已定
Bei Jing Shang Bao·2026-02-27 08:15
Core Insights - The first "Snow King Indoor Paradise" project of Mixue Ice City is located in Zhengzhou, Henan, and is currently progressing steadily [1] - The park is centered around the Snow King IP, creating a sweet and fantastical Snow King world [1] - The design includes multiple indoor themed experience zones, integrating the global headquarters, flagship store, and theme park into a "play + shopping + experience" triad [1]