Netflix, Paramount shares jump as months-long fight for Warner Bros ends
NetflixNetflix(US:NFLX) Reuters·2026-02-27 10:08

Core Viewpoint - The bidding war for Warner Bros Discovery has concluded, with Netflix exiting the contest and Paramount winning the acquisition, leading to significant stock price increases for both companies [1]. Group 1: Company Actions - Netflix shares rose over 9% in premarket trading after announcing its withdrawal from the Warner Bros bidding war, citing that the required price exceeded financially sound limits [1]. - Paramount's stock increased by approximately 10% following its successful bid for Warner Bros, which included a revised offer of $31 per share, surpassing Netflix's $27.75 offer [1]. - Paramount Skydance, backed by billionaire Larry Ellison, enhanced its bid and financing commitments, including a termination fee of $7 billion and $45.7 billion in equity [1]. Group 2: Market Reactions - The market reacted positively to the conclusion of the bidding war, with analysts suggesting that the outcome is perceived as a win for both Netflix and Paramount [1]. - Warner Bros shares experienced a slight decline, reflecting the competitive dynamics of the acquisition process [1]. Group 3: Regulatory Considerations - The potential merger between Paramount and Warner Bros is expected to face significant antitrust scrutiny in the U.S. and Europe, with ongoing investigations in California [1]. - Analysts believe that Paramount's relationship with the current presidential administration may mitigate regulatory concerns, referencing a precedent set by the Disney-Fox merger [1].