东北小城“冰雪热”：9天收入3.4亿，小雪花如何撬动大经济？

Core Insights - Ice and snow sports are emerging as a new consumption hotspot for the public, with significant growth in tourism during the 2026 Spring Festival in Fushun County, Jilin Province, where tourist numbers reached 378,200, a year-on-year increase of 34.46% [1] - The total tourism revenue in Fushun County during the same period was 340 million yuan, reflecting a year-on-year growth of 42.15% [1] - The popularity of skiing has transitioned from a niche activity to a mainstream consumer trend, driven by increased participation and awareness following the Winter Olympics [7] Tourism Growth - Fushun County, with a resident population of only 200,000, saw tourist numbers nearly double during the Spring Festival, indicating a robust tourism market [1] - The Long White Mountain scenic area ranked among the top 10 popular destinations nationwide during the Spring Festival, significantly boosting local hotel bookings [1] - New tourism experiences, such as ice fishing and ice rafting, are emerging, contributing to the diversification of the tourism offerings [1] Service and Infrastructure Improvements - The opening of the Shenyang-White Mountain high-speed railway in 2025 significantly reduced travel time, enhancing accessibility to the region [8] - Local transportation services have been optimized, with free shuttle buses connecting airports, hotels, and ski resorts [10] - Service quality is improving, with restaurants adopting electronic menus and enhancing dining environments to cater to diverse customer preferences [11] Seasonal Challenges - The tourism industry faces challenges related to seasonal fluctuations, with a significant drop in visitor numbers post-holiday [13] - The reliance on natural resources for tourism leads to a short operational cycle, necessitating the development of year-round tourism products [14] - Experts suggest integrating local cultural and industrial resources to create a more sustainable tourism model that can attract visitors year-round [14] Future Opportunities - The potential for year-round tourism growth is significant, with opportunities to develop off-peak tourism products targeting specific demographics, such as retirees [14] - Successful examples from other regions, such as Davos in Switzerland, demonstrate the viability of multi-faceted tourism strategies that can balance seasonal demand [15] - Fushun County is exploring seasonal product offerings, but the challenge remains to create equal appeal for summer activities compared to winter skiing [15]