汇嘉时代精准承接消费政策红利 马年新春喜迎“开门红”客流销售双增长

Core Insights - The retail leader in Xinjiang, Huijia Times (603101.SH), reported impressive sales during the Spring Festival, with expected sales exceeding 200 million yuan, marking a 20.3% year-on-year increase, driven by strong consumer policies and holiday economic effects [1][2] Group 1: Sales Performance - The company’s eight supermarkets are projected to achieve sales of over 200 million yuan during the Spring Festival period, reflecting a 20.3% year-on-year growth [1] - The Beijing Road Shopping Center stood out with a remarkable sales increase of 69.9% year-on-year, becoming a key growth engine for the Spring Festival [2] - Other stores, such as the Haguo and Changguo stores, also reported double-digit growth rates of 25.0% and 12.7% respectively, showcasing strong regional competitiveness [2] Group 2: Consumer Policy Impact - The launch of the "2026 'Qi' Haoyang Wool Purchase Enjoy Life" campaign in Urumqi, which included the distribution of 12 million yuan in retail and dining consumption vouchers, significantly boosted consumption, generating over 34 million yuan in sales and a total consumption value of 1.046 billion yuan [3] - Over half of the customers at the Beijing Road Huijia Times supermarket utilized consumption vouchers, which, combined with the upgraded quality of services, led to a more than 20% increase in customer traffic and a 15% rise in sales [3] Group 3: Operational Improvements - The company has implemented comprehensive reforms across product structure, store environment, service experience, and employee benefits, which are reflected in the strong performance during the Spring Festival [1] - Huijia Times has adopted AI and digital upgrades, creating an AI-driven operational system that enhances the "people, goods, and venue" model, and has established an instant delivery matrix to expand into lower-tier markets in Xinjiang [3] - The successful integration of consumption policies and operational improvements positions Huijia Times as a potential benchmark for digital retail in the region [3]