2 1 Shi Ji Jing Ji Bao Dao·2026-02-27 13:29Core Insights - The A-share market is experiencing a "spring rally" in 2026, leading to increased trading activity and a surge in active users of stock trading apps, reaching 184 million in January 2026, a year-on-year increase of 13.86% and a month-on-month increase of 5.11% [1][2][3] User Activity Trends - The monthly active users of securities apps showed a fluctuating upward trend from January 2025 to January 2026, with a peak of 172 million in March 2025, followed by a decline to 160 million in May 2025, before rising again to 184 million in January 2026 [1][2] - The significant growth in January 2026 is attributed to the spring market conditions and a low base effect from the previous year's January due to fewer trading days caused by the Spring Festival [3] Leading Apps and Market Dynamics - Among the top 30 apps, "Tonghuashun" leads with 38.75 million active users in January 2026, followed by "Dongfang Caifu" and "Dazhihui" with 19.29 million and 13.76 million users, respectively [5][6] - The overall active user growth for securities apps is stable, with most apps experiencing a month-on-month growth rate between 5% and 7%, and year-on-year growth rates generally between 10% and 20% [5][6] Market Sentiment and New Accounts - The number of new accounts opened in January 2026 increased by 213% year-on-year, indicating strong investor interest in entering the market [7] - The balance of margin trading has reached historical highs, with new margin trading accounts totaling 190,500 in January, reflecting a month-on-month increase of 29.5% and a year-on-year increase of 157% [7] AI Integration in Securities Apps - The integration of AI tools into investment decision-making processes is enhancing user engagement, with over 30 securities firms deploying localized AI models for various services [9] - Major brokerages are utilizing AI for stock diagnosis, industry analysis, and asset allocation, transitioning from mere trading tools to comprehensive wealth management platforms [9][10] Future Trends in Securities Apps - The competition among securities apps is shifting from user scale to service value, with a focus on long-term client trust and the integration of AI capabilities into advisory services [10][11] - The industry is expected to see three key trends: deepening intelligent services, upgrading content ecosystems, and accelerating scenario integration to enhance user stickiness [11]