Choice Hotels(US:CHH) Prnewswire·2026-02-27 16:00Core Insights - Choice Hotels International, Inc. is hosting its 11th annual technology and innovation summit called "Mastery," focusing on leveraging AI and emerging technologies to solve real business challenges [1][2] Group 1: Event Overview - The Mastery summit will involve over 800 associates participating in hands-on workshops, collaborative competitions, and knowledge-sharing sessions aimed at enhancing franchisee operations [1] - Interactive challenges such as "Capture the Flag" and AWS AI league will test participants' problem-solving and AI capabilities [3] Group 2: Technological Advancements - The summit will explore advancements in AI, cloud-based platforms, data analytics, and cybersecurity to improve business intelligence and operational efficiency [2] - A notable project from the previous year involved modernizing the Hotel Suite system, which resulted in saving over $750,000 and significantly reducing project timelines through the use of generative AI [4] Group 3: Historical Context of Innovation - Choice Hotels has a long history of innovation, including launching the first hotel website with real-time rates in 1995 and the first cloud-based property management system in 2003 [6][10] - The company has consistently introduced industry-first technologies, such as the first hotel app for iOS in 2009 and the first AI mobile-first revenue management solution in 2021 [6][10] Group 4: Community Engagement - In addition to technological innovation, the Mastery event includes a community service initiative called Bey's Blessing, where associates will assemble comfort kits for the unsheltered community [7]