新闻1+1丨新规“亮剑”，如何守护“舌尖上的安全”？

Core Viewpoint - The National Market Supervision Administration of China has introduced two significant new regulations targeting online food delivery and sales, aiming to enhance food safety and consumer protection in the digital marketplace [1] Group 1: Highlights of the New Regulations - The new regulations further specify platform responsibilities, mandating the appointment of food safety directors and supervisors, and prohibiting the outsourcing of food safety responsibilities [3] - They strengthen the responsibilities of online operators, requiring them to have a physical store and to disclose operational information in real-time [3] - The regulations aim to improve regulatory efficiency by enhancing cross-regional collaboration and increasing administrative penalties for violations [3] Group 2: Addressing "Ghost Merchants" - The new regulations are expected to effectively curb the phenomenon of "ghost merchants" by emphasizing the platform's obligation to conduct substantive reviews during merchant onboarding [4] - Platforms are required to demand more information disclosure regarding businesses that do not offer dine-in services, providing consumers with better information [6] - The regulations clarify the cooperation between regulatory bodies in the merchant's registered location and the location of the violation, addressing previous regulatory gaps [6][9] Group 3: Cross-Regional Regulatory Challenges - The regulations address the conflict between the regional nature of business registration and the nationwide nature of business operations, emphasizing the responsibilities of both the registration and operational locations [7] - By separating the regulatory responsibilities, the regulations leverage the strengths of both localities to enhance overall regulatory effectiveness [9] Group 4: Addressing Misleading Practices in Live Streaming - The regulations specify that exaggerated claims made during live streaming must be monitored in real-time using techniques like screen recording and semantic analysis [12] - Depending on the severity of the misleading behavior, penalties may range from warnings and point deductions to civil, administrative, or even criminal liabilities for serious consequences [12] Group 5: Responsibilities of Platforms Post-Regulation - Platforms must recognize the critical nature of food safety and make necessary investments to ensure compliance with the new regulations [15] - Investing in food safety can enhance consumer trust, potentially offsetting costs and improving business efficiency [15]