追觅俞浩，清华85后的春晚时刻

Core Insights - The article highlights the rapid growth and expansion of the company "追觅" (Zhuimi), a tech startup that has gained significant attention through its innovative products and marketing strategies, including a notable presence during the 2026 Spring Festival Gala and the Super Bowl [1][6] Company Background - Founded by Yu Hao in 2017, Zhuimi originated from a student organization at Tsinghua University called "天空工场" (Sky Workshop), which focused on technology innovation and hands-on projects [2][3] - The company has developed core technologies such as high-speed digital motors, smart algorithms, and bionic robotic arms, which serve as the foundation for its diverse product offerings [4][5] Product Ecosystem - Zhuimi's product matrix includes a range of household appliances such as vacuum cleaners, air conditioners, refrigerators, and washing machines, as well as a concept car showcased at CES 2026 [1][5] - The company aims to create a comprehensive "full-scene smart ecosystem" centered around user needs, leveraging its core technologies across various product categories [7] Global Expansion - Starting in 2019, Zhuimi targeted high-end markets in countries like South Korea, Germany, France, and the United States, establishing a global presence with over 6,500 physical stores and serving more than 42 million households by the end of 2025 [6][8] - The company's overseas revenue accounts for nearly 80% of its total income, reflecting its successful strategy of building brand recognition in mature markets [6] Organizational Structure - In 2022, Zhuimi underwent significant organizational changes to support its rapid growth, expanding its workforce from hundreds to 2,000 employees and implementing a business unit (BU) structure to enhance operational efficiency [10][11] - The company emphasizes a culture of rapid iteration and innovation, encouraging employees to learn from industry leaders and quickly adapt to market demands [11][13] Future Aspirations - Yu Hao has publicly stated ambitious goals for Zhuimi, aiming to elevate the company to a valuation of one trillion USD, which would position it among the largest tech firms globally [14][15] - The company continues to face scrutiny regarding its rapid expansion and the potential risks associated with its aggressive growth strategy, but it maintains a trajectory of doubling its workforce and revenue annually [15]