一国际知名品牌突然宣布:关闭全国所有门店!未来将以全新模式深耕中国市场
Sou Hu Cai Jing·2026-02-28 01:13

Core Viewpoint - GUESS, a well-known American fashion brand, announced the closure of all its online and offline stores in China by the end of March due to a business model adjustment, with plans to explore a new approach in the Chinese market, details of which have yet to be disclosed [1][8]. Group 1 - Consumers received official notifications from GUESS regarding the closure, which sparked discussions on social media, with many expressing surprise and disappointment over the sudden news [2][5]. - The closure of all stores was confirmed by GUESS's online customer service, which provided a clear response but did not elaborate on post-closure services or the new business model [5]. - GUESS was founded in 1981 by the Marciano brothers and has evolved from a denim-focused brand to a global fashion group, with a diverse product line including apparel, footwear, accessories, and fragrances [7]. Group 2 - As of now, GUESS has not disclosed any information regarding after-sales support, inventory clearance, or specific plans for its new operational model in the Chinese market [8].

一国际知名品牌突然宣布:关闭全国所有门店!未来将以全新模式深耕中国市场 - Reportify