2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告-艾媒咨询

Core Insights - The Chinese nut and roasted snack market is expected to grow steadily, driven by consumption upgrades and health awareness, with a projected market size of 428.3 billion yuan by 2029, representing an increase of over 100 billion yuan in five years [2][10][44] - The dual attributes of nuts as daily snacks and gifts are significant, with 39.58% of consumers purchasing nuts for gifting purposes, indicating a strong market potential [1][9][30] Market Overview - The market size of the nut and roasted snack sector is anticipated to exceed 300 billion yuan in 2024, with a continuous growth trend expected to reach 428.3 billion yuan by 2029 [2][10] - E-commerce platforms are becoming increasingly important, with their market share rising to 31.9% in 2024, making nuts a preferred choice for gifting during the Spring Festival [2][40][42] Consumer Behavior - Over 80% of consumers spend between 20-100 yuan monthly on nuts, with 45.88% purchasing at least once a month, reflecting a "small amount, high frequency" consumption pattern [3][9][15] - The most popular flavors are caramel and cream, while health-conscious consumers prefer original flavors, which account for nearly 40% of purchases [3][15] Industry Trends - The market is witnessing a shift towards health-oriented products, with companies focusing on low GI, zero additives, and low sugar/salt options, catering to specific demographics such as children and fitness enthusiasts [2][47] - The industry is characterized by high concentration, with leading companies like Qiaqia and Three Squirrels holding a combined market share of 48.6% [2][9] Supply Chain Dynamics - The supply chain includes raw material suppliers (tree nuts and seed varieties), production companies (like Qiaqia and Three Squirrels), and diverse sales channels (online e-commerce and offline supermarkets) [1][34] Future Outlook - The market is expected to evolve in four key directions: health precision targeting, product scenario innovation, multi-channel development, and diversified consumer experiences [3][14]