大中华区销售额暴跌，帝亚吉欧遭遇“最难”半年

Group 1 - Diageo reported a significant decline in sales in the Greater China region, with a year-on-year drop of 42.3%, which heavily impacted the overall performance in the Asia-Pacific region [2] - For the first half of the fiscal year ending December 31, 2025, Diageo's total sales amounted to $10.5 billion, reflecting a decrease of 2.8% compared to the previous year [2] - The decline in sales was particularly pronounced in the Scotch whisky category, which experienced double-digit declines, while the baijiu business represented by Shui Jing Fang also showed weak growth [2] Group 2 - Shui Jing Fang, in which Diageo holds approximately 63% stake, forecasted a 71% year-on-year decline in net profit attributable to the parent company, alongside a 42% drop in operating revenue [2] - The company attributed these declines to a combination of industry cycles and proactive adjustments, with ongoing efforts in product structure and channel optimization [2] - Speculation regarding Diageo potentially selling Shui Jing Fang has resurfaced, with management stating they have never mentioned plans to sell but would consider "irresistible" offers for non-core assets [2]