2025年中国智能手表市场发展状况与消费行为调查数据-艾媒智库

Group 1 - The core viewpoint of the report indicates that the Chinese smartwatch market is expected to grow steadily by 2025, driven by advancements in smart hardware and artificial intelligence, becoming a significant segment in consumer electronics [1][6] - The Chinese smart hardware market is projected to reach 16,106.6 billion yuan by 2025, with the artificial intelligence core industry expected to reach 400 billion yuan [11][13] - The production of smartwatches in China is anticipated to rise to 80.95 million units by 2024, reflecting a vibrant market development [16][17] Group 2 - Consumer acceptance of smartwatches is high, with 88.40% of consumers expressing a purchase intention, indicating substantial growth potential in the market [21] - Health monitoring is the primary reason for purchasing smartwatches, accounting for 45.48%, followed by product design and sports tracking [23] - The majority of consumers have a basic understanding of smartwatches, with 50.19% having a rough understanding and 46.12% being well-informed [27][28] Group 3 - New media content platforms and comprehensive e-commerce platforms are the main channels for consumers to learn about smart products, while official online channels are the primary purchasing method [2][32][34] - The preferred price range for smartwatches is between 801-1000 yuan, with full payment being the dominant payment method [2] - Consumers show a preference for smartwatches with GPS and sports tracking features, with 75.29% favoring products that support SIM cards [2][19]