高端化与全球化“双轮驱动”：赛力斯1月销量同比大增 中东获首批订单

Core Insights - In January 2026, the company achieved significant growth with domestic sales of 43,034 electric vehicles, marking a year-on-year increase of 140.33%, indicating strong growth momentum [1] - The company made a key breakthrough in its overseas strategy, securing 200 initial orders for the AITO brand in the UAE, which signifies a solid step in its globalization strategy [1] - The AITO brand reached a milestone of 1 million vehicles produced in just 46 months, with flagship model M9 delivering over 270,000 units, maintaining its position as the best-selling model in the 500,000 yuan price segment for 21 consecutive months [1] Group 1 - The AITO M8 continues to lead the 400,000 yuan segment, while the M7 has delivered over 400,000 units, solidifying its status as a value choice in the 300,000 yuan market [1] - The company is expanding its product matrix with the introduction of the new M6 model, aiming to cover a price range from 200,000 to 600,000 yuan, which is expected to enhance its market share in the high-end segment [2] - The strategy of leveraging existing models to stabilize the market base while introducing new products to capture incremental market share reflects the company's transition from "single blockbuster" to "full series leadership" [2] Group 2 - The successful orders in the UAE not only contribute to sales growth but also signify international recognition of the brand's value in the high-end market [2] - The ongoing leadership in the domestic high-end market further validates the feasibility and sustainability of the company's "high-end strategy + globalization layout" [2] - As the industry shifts from "scale competition" to "quality competition," the company's focus on product iteration and global expansion is expected to drive sustainable growth [2]