华与华与罗永浩也救不了丰茂！丰茂烤串被曝欠薪，创始人三封信恳求员工体谅

Core Insights - The restaurant industry is facing significant challenges, with several companies, including Fengmao Kebab, experiencing operational difficulties and closures during what should be a peak consumption period [1][2] Company Overview - Fengmao Kebab, once a leading brand with over 70 locations and revenue exceeding 700 million, has seen a decline, now operating only 53 stores [1][2] - The founder, Yin Longzhe, has acknowledged the company's financial struggles and requested employees to help navigate the crisis [1] Business Model and Strategy - The company experienced rapid growth from 90 million to 700 million in revenue between 2014 and 2019, capitalizing on the trend of integrating barbecue into shopping malls [2] - In 2023, Fengmao introduced a controversial "unlimited eat" self-service model, which undermined its premium brand positioning and led to operational challenges [2] Consumer Feedback - Customers have expressed dissatisfaction with changes in food quality and menu offerings, noting a shift from traditional flavors to more generic options, resulting in a loss of brand identity [3] - The introduction of self-service has attracted price-sensitive consumers, alienating the core customer base that values quality and experience [2][3]