He's Reese's Biggest Advocate—and Hershey's Biggest Headache

Core Viewpoint - Brad Reese continues to advocate for Reese's peanut-butter cups despite the fact that they have not been produced by a Reese since 1963, indicating a strong personal connection to the brand and criticism towards its current ownership [1] Company Insights - The Reese's brand has a historical significance tied to the Reese family, which has not been involved in production for several decades, highlighting a disconnect between the brand's heritage and its current management [1] Industry Context - The ongoing popularity of Reese's peanut-butter cups suggests a robust market presence, yet the criticism from Brad Reese may reflect broader concerns regarding brand authenticity and ownership in the candy industry [1]