快手春节红包数据:“摇一摇”参与用户同比增长超60%
Group 1 - The core viewpoint of the article highlights that Kuaishou's Spring Festival red envelope data report shows a significant increase in user engagement, with "Shake to Win" participants growing over 60% year-on-year [1] - The "One-Click Exchange Red Envelope" feature, which allows users to exchange small red envelopes for larger ones, saw an average of over 10 exchanges per user [1] - Kuaishou reported that the red envelope activities and festive content during the Spring Festival contributed to a record high in Daily Active Users (DAU) [1]