2 1 Shi Ji Jing Ji Bao Dao·2026-03-02 06:14Core Viewpoint - The recent military actions in the Middle East, particularly the joint operations by the US and Israel against Iran, have raised concerns about the potential impact on Chinese tech companies operating in the region, especially in terms of their overseas business operations [1]. Group 1: Company Operations and Responses - Meituan's international food delivery brand, Keeta, is closely monitoring the situation in the Middle East, prioritizing the safety of its riders, merchants, users, and employees. The company is in constant communication with local authorities and is prepared to adjust operations as necessary to ensure community safety [1]. - Keeta has expanded its market presence significantly since its launch in Hong Kong in May 2023, now operating in multiple countries including Saudi Arabia, Qatar, Kuwait, and the UAE. The brand achieved profitability in Hong Kong by October 2025 [2]. - In Dubai, Keeta has established a strong presence with a high frequency of delivery riders and has launched drone delivery services, including five operational drone routes as of November 2025 [3]. Group 2: Market Potential and Strategic Importance - The Middle East, particularly the Gulf countries, is a key focus for Meituan's overseas business strategy, with ongoing initiatives in tourism, finance, logistics, and real estate, as well as emerging sectors like digital economy and AI [4]. - A report by PwC indicates that the market potential, strong purchasing power, and profitability are significant factors driving companies to enter the Middle Eastern market, with Saudi Arabia and the UAE being the most popular investment destinations [4].