Apple launches iPhone 17e with prices starting at $599

Core Viewpoint - Apple has launched the iPhone 17e, a more affordable smartphone model priced at $599 with 256 gigabytes of storage, aiming to maintain its market share in a competitive global handset market [1][2] Group 1: Product Launch - The iPhone 17e is positioned as a stronger value option by offering higher storage at the same price point, which is expected to attract new users [2] - The launch comes amid rising memory chip prices due to a global shortage, indicating that Apple is willing to absorb some component cost pressures [1] Group 2: Market Strategy - Analysts perceive the higher storage at the same starting price as effectively a price cut, as customers previously had to pay more for higher capacity [2] - This strategy is aimed at defending market share against competitors who are facing tighter supply constraints [2]